Client: M&C Saatchi - Sports & Entertainment
Categories: Design, advertising, print, digital
Following on from the success of the Cristiano Ronaldo's Legacy and Legacy Private Edition Eau de Toilette the world’s best footballer launched the third product in his growing fragrance range. This included aftershave, shower gels and deodorants. In line with this, an advertising campaign including print and digital was created.
The new products were to be used daily whereas the Legacy brand was targeted towards a more refined occasion.
Bearing this in mind the Ronaldo campaign imagery used was active, casual and reflected the price point.