top of page

Client: XL in Sport

Categories: Logo design, Rebrand, Branding, Typography

XLinSport is the first interactive educational football app that connects grassroots football coaches with their parents and players. XLinSport covers the theoretical and practical fundamentals of the game and uses automated quizzes to monitor learning.


Working closely with the team at XL I was able to bring my previous experience having worked on Chelsea Football Club's digital campaign presentations. The rebrand needed to be dynamic and fit for purpose across an array

of media. 

"Steve used his considerable experience to guide our design process in all aspects of our app development.

He re-designed our logo and branding with very little guidance from us. He also managed three other consultants during the re-design of our user interface, web development and post-editing of our video content, which ensured we had a consistent brand image throughout. Steve was always very flexible in his approach and eager to achieve a result that exceeded our expectations."

XL in sport website sketches.jpg
bottom of page