Brand Identity
Client: Infocomm
Categories: Events, logo design, branding, typography, print, motion
Infocomm IC22 is a yearly comprehensive event in Las Vegas for audiovisual solutions that enable integrated experiences, conferencing and collaboration, digital signage, content, production and streaming, video capture and live events.
Bringing event design & technology to life... Infocomm takes on a yearly rebrand, the positioning has to engage and align itself with the overall technical aspect of the event. This year, not only did we incorporate a new vibrant style, the emphasis was on bringing people together after Covid put a stop to such events. We achieved this by using geometric shapes and complementary colours that connected to one and other. This was rolled out across all media's and made a huge impact across the branded motion graphics.
"This was our first time outsourcing this project and Steve was a great choice. He was easy to work with, understood the brief and edits, and his turnarounds were timely. He was also great on client calls. We'll definitely be using him again for other projects that we undertake."