Better Living Homes required a brand identity for properties that incorporated assisted living for 16-18 years olds. Safe secure environments for young people to live under the guidance of local authorities.

 

The identity required a fresh minimal approach. The word ‘Homes' needed to stand out and was a key point stated within the initial brief. The green arrow within the grey house-shaped icon... highlights the word Homes. This was achieved by colour association and the fact that the arrow is also pointing to the word Homes. The arrow also represented doors opening for young lives and opportunities to move forward.

 

Rounded typography was a contrast to the house icon with sharp and blocky lines. This gave the identity a friendly but professional balance.